While working as a copywriter at Incredible Marketing chiefly involves writing within the sphere of cosmetic medicine, I occasionally receive writing topics that are completely unrelated and can be a nice break from the pace. This client is an attorney based in Rhode Island who needed a page added to his site about DUI arrests and building a legal defense. I was able to draw upon my experience working in state legislature when researching this particular topic and successfully match the voice of the content to the rest of the client’s site.

For this piece of content, I was tasked with adding a new page to an attorney’s website regarding an upcoming piece of legislation that would ban distracted driving. Our client wanted to get on top of the situation by expanding his website to accommodate future clients who would require representation once the new laws were enacted, as well as draw in curious citizens interested in learning more about the updated legislation.