As a medical copywriter for a company that specializes in marketing cosmetic medicine, I have written extensively about Botox treatments and other anti-aging therapies. As a result, I have grown very comfortable operating in this niche of the medical community and writing about these sorts of topics. This client, however, has a rather unique voice and specifically requested that I maintain their friendly, light-hearted but also professional tone throughout their content. Writing in someone else’s voice can be a challenging but rewarding experience, and I’m proud that the client absolutely loved the final result.

This piece of content is an example of one of the many landing pages I have written about noninvasive medical devices. Writing this type of content necessitates a slight change in voice compared to the typical medical content I create. Landing pages have less content real estate than traditional blogs or webpages and require a stronger call to action in order to capitalize on a less content-heavy page. While much of the content I write in the realm of cosmetic medicine prioritizes an informative tone, I focus on catchier and more direct language when writing a successful landing page.